Weights with values. Models that care.
Prova is a Design AI Company for human-first AI. We test AI against real rules and real lives before it reaches the world.
Prova.ai
Human first AI
AI scales. Responsibility doesn't.
AI already runs at the scale of entire societies. The responsibility that should come with it still lives in pilot projects, side teams and position papers.
Policy rarely sets a vision for where we want to go. When it does, it seldom reaches the products people use. And the products are still designed around foundation models, not around the people who live and work with them.
Prova exists to close that gap, one use case at a time.
Spin, Air and Studio
Where we bring AI to policy and policy to AI. We provide input for both product building and policy formulation in one holistic approach, grounded in real world concerns.
Spin
For public bodies and corporates
What we learn, carried into the models themselves, so responsibility grows at the same pace as AI.
Air
For model builders and product teams
Making responsible AI something people want to live with, not something they are told to accept.
Studio
Training the next generation of AI thinkers, and those living through the transition
Why we're called Prova
In Italian, prova means a test, a proof and a rehearsal. Today AI is shipped first and questioned afterwards. We think it should be rehearsed and iterated right from the start, with real data, real rules and the people it will affect, while changing course is still cheap.
Work with Prova
For Policy Shapers
- Test a policy question against real AI applicationsSpin
- Evidence-based advice for federal offices, ministries and international organisationsSpin
- Test policy against new products as they go to marketSpin
For AI Builders
- Test a product or use case in a Spin before (or even after) launchSpin
- Leave with evidence that you can show regulators and customers, for example under the EU AI ActSpin
- Early access to our learnings and method, for your own modelsAir
Fund the future
- Back the first Spin in ZurichJan 2027
- Be the first to fund and shape Prova AirJun 2027
- Bring responsible AI to young people and the publicStudio
The road ahead
- Prova opens in Zurich, at one of Europe's leading acceleratorsJan 2027
- Follow our pilot Spin all the way to the global AI summit in GenevaJun 2027
- Sisters in California and SingaporePlanned
Ink landscapes generated with Shan Shui by Megaemce, after the original by Lingdong Huang (MIT licence).
A note from our founder
Have you ever dreamt of a world in which AI at scale comes with responsibility at scale? I have, and Prova is how we get there.
We have learned to scale AI. What we have not scaled is the humane part. It stays siloed and, at best, niche.
The people who use AI are not just users. They are citizens and whole human beings, and that is who we design for.
AI is what we make of it. We focus on what the world with AI can become, going beyond what it already is.
Verena Kontschieder
Co-founder, Prova.ai